Skip to content
Skip to content

About Us

Putting local, first, since 2008.

Uplifting local, independent businesses in La Plata County and building a thriving, equitable, and sustainable economy for southwest Colorado.

Our Story

A movement 200+ businesses strong.

Local First Foundation brings together 200+ local businesses and nonprofit organizations, as well as passionate community members we call Localists. Our vision is a thriving, equitable, and sustainable economy that values the triple bottom line: people, the planet, and prosperity for everyone across southwest Colorado.

In 2026, we consolidated our work under the umbrella of the Local First Foundation — a 501(c)(3) nonprofit with a mission to build local self-reliance, sense of place, and well-being for the residents of La Plata County and southwest Colorado.

Anyone who has visited southwest Colorado can recognize that it's a unique place. What makes it possible for so many people to thrive in our rural region is our strong community of local, independent businesses that attract visitors, provide jobs, and recirculate dollars into the local economy.

Local First Foundation members and community in La Plata County

Local + Independent

But why does local AND independent matter?

"Local" means that the business physically resides in La Plata County. Rather than representing businesses with national or Front Range presences, our Foundation supports businesses that address our community's challenges and contribute to the solution. "Independent" matters because it means that the owners also live in La Plata County and are not part of a national chain — giving these owners full authority to make decisions relevant to the people who live here. We ask that people use our members first.

Local First Foundation Staff

The people putting local, first, every day.

Ashley Christie, Executive Director of Local First Foundation

Ashley Christie

Executive Director

Ashley leads Local First Foundation's mission across La Plata County. Reach her at ashley@local-first.org.

Doug McCarthy

Director of Healthcare Programs

Doug advances access to care by connecting the community with local, independent healthcare providers. Reach him at doug@local-first.org.

Board of Directors

The board meets the 4th Monday of each month (except December), 3:15–5:15 pm at 600 E Second Ave, Durango — thanks to First Southwest Bank.

Claire Attkisson, Board Chair

Claire Attkisson

Board Chair

Jeanne Randazzo Szczech, Vice Chair

Jeanne Randazzo Szczech

Vice Chair

Chelsea Murphree

Treasurer

Merida Odiorne

Secretary

Get Involved

Champion change at the local level.

Join 200+ businesses, nonprofits, and Localists building a resilient local economy.